CHANPAN

JUICE HOUSE partnered with EQT Recordings artist, Chanpan, to create a series of social verticals for their single release, “Election Year.”

Shot in multiple locations in and around Chinatown, New York City, we captured the vibrant energy and cultural duality that defines Chanpan's artistry. The visuals blend traditional elements of Manhattan's Chinatown with contemporary urban aesthetics, creating a powerful visual narrative that echoes the track's themes of identity and cultural intersection within the modern political climate.

Through careful composition and authentic street documentation, we brought Chanpan's artistic vision to life while paying homage to the band’s provocative messaging and evolving story.