MEMBERS ONLY: NYFW
JORDAN BRAND
JUICE HOUSE created an exclusive wellness sanctuary during NYFW for Jordan Brand, offering VIP guests a luxurious escape at Casa Cipriani. The experience featured private Escalade transportation, premium wellness services including massages and IV therapy, and a curated gifting suite showcasing local artists—crafting an intimate and intentional escape from the madness of NYFW for exclusive guests, friends and family. The event culminated in an intimate dinner at Hotel Chelsea, celebrating the launch of the Who Decides War lead designer, Téla D'Amore x Jordan Brand Flight Court shoe. By combining luxury, wellness, and cultural authenticity, we delivered a memorable hospitality-first experience that reinforced Jordan Brand's commitment to its community of culture shapers.
WHO DECIDES WAR
JUICE HOUSE also documented Téla D'Amore's creative journey leading up to Who Decides War's NYFW runway show. Through intimate behind-the-scenes coverage, we captured the designer's innovative approach to deconstructed denim and her vision for elevating streetwear. Our team followed her process from initial concept development through the final runway presentation, creating compelling content that showcased both her artistic vision and her groundbreaking Jordan Brand collaboration. The resulting narrative highlighted Who Decides War's unique position at the intersection of luxury fashion and street culture.
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Director Jackson Lee
Executive Producer JUICE HOUSE
Executive Producer Jackson Lee
Producer Zena Khafagy
Producer Max Acrish
Producer Sasha Yimsuan
DP Jonathan Charles
1st AC Liam Nary
Sound Operator Anthony Charles
Post Supervisor Simo Motsa
Live Editor/DIT Kevin Douglas
Colorist Leo Schober