MSCHF
THE 2X4 BOOT
JUICE HOUSE partnered with viral streetwear brand MSCHF to spearhead their “2X4 Boot” campaign. We tapped on iconic filmmaker, Spike Lee, to be featured in the campaign to make a statement as bold as the shoe itself. Captured through the youthful lens of Spike Lee’s daughter, Satchel Lee, the result was a headline-grabbing collaboration celebrating individuality, innovation, and the fusion of art and fashion—demonstrating the power of creative partnerships that not only push boundaries, but also create more than just buzz.
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Director Satchel Lee
Photographer Satchel Lee
Executive Producer JUICE HOUSE
Executive Producer Satchel Lee
Executive Producer Kellogg
Executive Producer Paul Young Lee
Producer Zena Khafagy
Production Manager Frank Scott
1st AD Nicholas Sossi Romano
Photo Assistant Jack Platner
Chief Lighting Tech John Busch
Lighting Assistant Yoel Collado
Lighting Assistant David Persaud
Stylist Ian McRae
HMU Penelope Sierra
PA Santiago Vanegas
PA Syd Walsh
PA Alex Shaak
BTS Photo Siena Saba
Photo Retoucher Danica Robinson
“The campaign for the “2x4 Boot” is as unique as the shoe itself, featuring legendary filmmaker Spike Lee. Adding a layer of familial creativity, the campaign is lensed by Satchel Lee, Spike Lee’s daughter, who brings her own artistic vision to the forefront and capturing the boots in a light that reflects their bold spirit.”
— Samantha Lee, Hypebeast
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